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Segura Viudas is a brand of acclaimed sparkling wine from Spain, known as cava. While serving as Vice President of Digital Innovation for República, Will Freyre led the teams responsible for [...]

Knox Medical is one of the fastest growing producers and sellers of medical cannabis in Florida, Texas, and Puerto Rico. Will Freyre led the U/X design, U/I design and web development of the Knox [...]

CVS y Más and Navarro are CVS Health-owned retailers targeting the Latinx community throughout the US. While serving as Head of Innovation for WOW MKTG, Will Freyre led a program geared to drive [...]

The Google Community Engagement Bus concept was designed for the Google Multicultural Marketing team as a mobile tech hub, specifically to drive tech outreach, education and engagement in [...]

The Tank Brewing was one of South Florida’s first production craft breweries. While serving as VP of Digital Innovation at República, Will Freyre led all work for The Tank Brewing including [...]

Budweiser and the MLB teamed up to pit Florida fanbases against each other to determine “which city has the best Cuban sandwich?”. Will Freyre led the teams responsible for designing [...]

The City of Miami Trolley App allows riders to navigate trolley stops, routes and times with realtime GPS-connectivity.  Will Freyre led the U/X development and led the teams responsible for [...]

In Pursuit of Your Cure was the 25th anniversary rebrand campaign for University of Miami Health System’s Sylvester Comprehensive Cancer Center. Will Freyre led the team responsible for [...]

The Chivas Brothers’ Blend was a multi-country product launch campaign exclusive to the duty free travel retail space. I led the team responsible for campaign strategies, as well the teams [...]

Stand Stronger is a White House campaign encouraging paths to legal immigration into the US. Will Freyre led the team responsible for designing and developing campaign assets and website, [...]