The Age Matters activation campaign was designed to educate consumers on the meaning and value of aged whiskeys, supporting Pernod Ricard’s portfolio of whiskey brands including Chivas Regal, Jameson, Ballantines, and The Glenlevit. Will Freyre led the team responsible for designing and developing digital campaign assets, the campaign website and a tablet-based roulette game used in retail activations, while serving as VP of Digital Innovation at República.
