CVS y Más and Navarro are CVS Health-owned retailers targeting the Latinx community throughout the US. While serving as Head of Innovation for WOW MKTG, Will Freyre led a program geared to drive engagement and interaction with relevant social influencers, particularly in the Latina beauty space. Will led the Communications, Content, and Digital Media teams responsible for executing this multi-stage program, including influencer box curation and production, influencer outreach and engagement, paid media integration, event integration, and earned media integration.
