Budweiser and the MLB teamed up to pit Florida fanbases against each other to determine “which city has the best Cuban sandwich?”. Will Freyre led the teams responsible for designing and developing campaign assets, the website, as well as the teams managing the communications aspects of the campaign including media outreach, social media content creation and management, influencer outreach and engagement. This work was done while serving as Innovation Director at WOW MKTG.
